The INCubatoredu program offers students an authentic entrepreneurship experience. In this program, students have the opportunity to create and fully develop their own products or service. Real entrepreneurs and business experts serve as volunteer coaches and mentors guiding student teams through the Lean Startup processes of developing hypotheses about a business concept, testing those hypotheses, adapting, and continually learning and improving. This cycle of experimentation is combined with foundational business such as marketing and finance.